43 Things to sell on Christmas to skyrocket holiday sales

From cozy decor and festive apparel to sweet treats, toys, and personalized gifts, the options for things to sell on Christmas are endless. Shoppers love products with a thoughtful angle – think custom mugs, ornaments, or printables they can gift in minutes.

Whether you’re stocking an online shop or setting up at a local market, the holiday season approaches full of opportunities to profit and spread some Christmas cheer.

How to choose the right holiday products to sell

The secret to selling during the holiday season isn’t guessing – it’s research and alignment. Here’s how to find the right products shoppers can’t resist:

• Know your target audience
  
  

Families? Think matching Christmas pajamas, advent calendars, or cozy blankets. Corporate buyers? Go for branded mugs, office-friendly stocking stuffers, or gift baskets. DIY lovers? Offer Christmas kits or wooden Christmas crafts.

• Validate demand with data
  
  

Use Google Trends to compare keywords like ugly Christmas sweaters vs. Christmas candles. Look at peaks in October-December. Or run a quick search on Semrush or Ahrefs to see what’s climbing in holiday searches.

• Check what’s selling right now
  
  

On Etsy, browse the Trending tab and type in “Christmas.” On Amazon, check Holiday Best Sellers for categories like toys, decor, or Christmas ornaments. Or check Pinterest Trends for insights.

Once you’ve found demand, add a personal touch. Holiday shoppers are drawn to unique Christmas items – use Printful’s Catalog and Design Maker to customize gifts that stand out from mass-produced products.

What are the top things people want for Christmas?

Not every Christmas gift has to scream “festive.” In fact, most best-selling Christmas items are everyday essentials marketed with a holiday twist. So, what do people actually want during the holiday season?

• Clothing and accessories (56%) – Think cozy Christmas pajamas, ugly Christmas sweaters, and festive scarves. These staples at holiday gatherings are often bought in multiples for matching family sets.

• Gift cards (44%) – A go-to for last-minute shoppers and people hard to shop for. They say, “I wasn’t sure what you wanted, but I wanted you to want it.”

• Toys (37%) – From mystery boxes and STEM kits to plush sidekicks, toys spark pure chaos and joy under the tree for kids and nostalgic adults.

• Books and games (31%) – Board games, puzzles, and novels make classic, thoughtful gifts that bring families together.

• Food and candy (29%) – Think decadent truffles, quirky hot sauces, or DIY cookie kits – edible gifts that disappear fast and leave zero cleanup.

• Beauty and self-care (28%) – Skincare rituals, fancy serums, and cozy bath soaks steal the spotlight as shoppers lean into “treat yourself” energy for the holidays.
  
  

Combine tradition with creativity. Sell products people use all year – then add a festive touch or bundle them as the perfect Christmas presents.

43 Top things to sell on Christmas

Christmas decorations

1. Festive ornaments and decorations

Think beyond basic baubles. Offer name ornaments for families, quirky toppers, or even fabric tree skirts. These small Christmas crafts are easy to make and sell, yet they’re some of the most profitable Christmas products every year.

2. Christmas lights

Fairy lights, LED icicles, or retro-style bulbs – shoppers can’t resist new ways to glow up their homes. Stock lights in different colors and lengths to match different spaces. These impulse buys instantly brighten up homes – and with the right packaging, they double as holiday gifts too.

3. Christmas wreaths

Greenery, dried flowers, and wooden Christmas crafts – wreaths are one of those Christmas items people buy every single year. Customize them with names, ribbons, or mini Santa Claus figurines to turn a simple circle into a hot Christmas gift.

4. Christmas garlands

Christmas garlands – felt, beaded, or evergreen – are easy to make and always in demand. They’re an amazing add-on for shoppers decorating staircases, mantels, or around the Christmas tree.

5. Winter Wonderland decor

Snow globes, frosted candle holders, and miniature villages. Think collectibles with a sparkle that tap into holiday cheer. Shoppers love nostalgic Christmas crafts because they help recreate the magic of a snowy December indoors.

6. Stockings

Personalized Christmas stockings are a no-brainer. Embroider names, add quirky prints, or create themed sets for kids or pets. Stockings are low-cost and instantly profitable because no mantel feels complete without them.

7. Christmas candles

Peppermint, pine, or sugar-cookie scents in holiday jars. Candles are lightweight, easy to ship, and irresistible during the Christmas season. Add limited-edition labels or festive packaging to make go-to Christmas presents and stocking fillers.

Christmas apparel

8. Ugly Christmas sweaters

Outrageous patterns, light-up designs, or punny slogans – Ugly Christmas sweaters practically sell themselves. Shoppers hunt them down for parties and selfies, meaning you can crank out bold new sweater drops every holiday season.

9. Christmas pajamas

Matching sets for couples, families, or even pets are viral Christmas sales winners. Merchants love selling pajamas because they photograph beautifully (hello, social media ads) and customers can’t resist buying sets for those cozy Christmas Eve photos.

10. Christmas t-shirts

For buyers who want a casual festive flair, custom tees with cheeky slogans, retro prints, or minimalist snowflake patterns are an easy win. They’re cheaper than sweaters – the ideal add-to-cart Christmas gift option.

Valuable read: 13 Christmas shirt ideas to get you going

Accessories

11. Warm hats and beanies

Think knitted, fleece, or pom-pom-topped. Add holiday patterns like snowflakes, reindeer, or cheeky text. Custom hats are lightweight, affordable, and proven impulse buys during Christmas sales, especially bundled with matching scarves or gloves.

12. Scarves and gloves

These cozy items are practical yet stylish Christmas presents. Embroidered initials, plaid patterns, or fun winter prints add a festive spirit and make them easy to cross-sell with beanies or sweaters.

13. Tote bags

Reusable totes with Christmas craft designs – think candy cane stripes, gift tags, or “Merry and bright” typography. Totes double as eco-friendly gift bags, so shoppers feel they’re buying both a product and holiday-ready packaging in one.

Drinkware and kitchen goods

14. Christmas mugs

Whether classic ceramic or heat-changing novelty, Christmas mugs are an evergreen hit. Add snowmen, reindeer, or customizable names, and you’ve got a product perfect for tea, coffee, or cocoa – one of the easiest Christmas crafts to make and sell.

15. Coasters

Wooden, cork, or marble with festive season prints. Coasters are low-cost to produce and ship, and pair perfectly with mugs and drinks. Bundle them together for a higher cart value during holiday sales.

16. Holiday aprons

Perfect for Christmas dinner prep or as novelty Christmas gifts. Think gingerbread prints, bold slogans (“Santa’s sous-chef”), or Christmas wrapping paper-inspired patterns. Custom aprons are fun Christmas dropshipping products, easy to advertise and sell online.

17. Tea towels and table linens

Spruce up gatherings with festive towels and linens featuring Christmas trees, holly, stars, or personalized embroidery. They’re ideal upsells with aprons or cutting boards and reliable repeat-purchase Christmas products as shoppers refresh decor yearly.

18. Cutting boards

Wooden, bamboo, or glass cutting boards engraved or printed with Christmas ornaments, recipes, or family names. They double as serving trays for cheese and treats – versatile Christmas items for shoppers who love both function and a festive touch.

Home and lifestyle essentials

19. Blankets and throws

Chunky knits, fleece, or sherpa with holiday patterns are cozy bestsellers. Market them as presents for cold nights by the Christmas tree, and upsell them with mugs and candles for a warm, festive vibe.

20. Pillows and cushions

Shoppers adore decorative pillows featuring quirky quotes (“Merry Christmas, ya filthy animal”), minimalist snowflakes, or bold prints. Affordable and highly giftable, they’re an easy win for merchants new to Christmas sales.

21. Holiday wall art

Think framed prints, wooden Christmas crafts, or rustic wall hangings. Custom wall art lets customers decorate their space for less, making it one of the easiest Christmas crafts to design and sell online.

Family fun and activities

22. Board games and toys

Add a festive update to classic fun with holiday trivia, reindeer races, custom plushies, or Santa-themed challenges. These are fun Christmas products to make and sell because they bring joy and people together at family gatherings during the holiday season.

23. Holiday puzzles

From cozy snowy scenes to cheerful Santa Claus illustrations, custom puzzles are screen-free bestsellers. Market them as stocking fillers or upsell them as Christmas dropshipping products paired with mugs and blankets for the full cozy package.

24. Advent calendars

Beyond candy, try calendars with tea bags, beauty products, or even tiny DIY Christmas crafts. They sell because they extend the joy all month long. Perfect for merchants looking to sell Christmas crafts or print customizable daily treats.

25. Craft kits for kids

Wooden ornaments, paint-your-own stars, or DIY Christmas decorations keep kids entertained while parents prep the Christmas tree. Bundle them with other Christmas products for higher cart value and family-friendly appeal.

Gifts and wrapping

26. Gift baskets

Curate baskets filled with candy canes, baked goods, or spa items. They make great high-margin Christmas things to buy and add instant holiday cheer to any home. Pair baskets with other Christmas products to boost cart value.

27. Christmas cards

Whether sleek and printed or handmade with glitter and glue, custom cards keep gifts personal. Add upsell options like envelopes, Christmas stickers, or customizable messages to give buyers the perfect finishing touch. A must-have in any holiday shop.

28. Gift tags

Small but mighty, tags transform simple wrapping into something special. Offer printable templates or ready-to-use sets featuring reindeer, snowflakes, or “Merry Christmas” messages. Great as add-ons for sellers already offering Christmas cards or wrapping items.

29. Gift bags and boxes

Reusable totes, sleek craft boxes, or glittery bags double as wrapping and holiday decor. Lightweight and versatile, these are ideal for merchants who want to offer sustainable, practical Christmas-themed items.

30. Stocking stuffers

Think keychains, phone cases, or enamel pins. Shoppers always look for affordable, fun fillers for Christmas stockings, making this one of the top-selling Christmas items for merchants who want quick wins and repeat orders.

31. Stickers and labels

Festive seals for packaging, planners, or kid-friendly crafts. Effective add-ons for Christmas cards or wrapping products, these lightweight items are inexpensive to make and sell, but are always in demand during the holidays.

Valuable read: How to make and sell stickers online

Sweet treats and food

32. Holiday treats

From gingerbread houses to candy canes, cookies, and festive chocolates, these edible delights embody the holiday spirit. They’re classic items to make and sell, especially when bundled as gift-giving packs or paired with mugs for cozy vibes under the Christmas tree.

33. Cookbooks with Xmas recipes

Shoppers love fresh gift ideas, and recipe collections are a hit for home bakers. Add a personal touch with festive covers or pair them with aprons and utensils to maximize holiday bundle sales.

34. Online cooking class subscriptions

Give the holiday joy of learning. Classes on Christmas cookies, festive dinners, or cocktails are digital products you can make and sell with zero shipping costs – ideal for targeting global foodies.

35. Coffee with Xmas packaging

Coffee is universal, but adding festive designs and cozy blends turns it into a seasonal bestseller. Market it as morning fuel before festive celebrations or as a stocking stuffer with mugs and coasters.

36. Supplements and vitamins

A surprising but growing niche: health-conscious shoppers looking for balance during indulgent holidays. Position them as a smart personal touch in curated gift idea baskets.

Niches and extras

37. Christmas party supplies

Napkins, plates, balloons, and even themed table runners. Sell easy, lightweight Christmas products to stock and ship, especially through online shops.

38. Personalized gifts

Photo mugs, engraved ornaments with dates, names, or announcements, or custom t-shirts are timeless. Personalization adds that authentic touch shoppers crave, making them powerful drivers of holiday joy and repeat sales.

39. Pet accessories

Think custom collars, themed bandanas, or even quirky Christmas pet costumes. Pet parents love spoiling their furry friends with gifts, making this one of the best niches to make and sell during the festive season.

40. Digital Christmas-themed products

Templates, sewing patterns, stencils, or festive clipart are quick to deliver, easy to sell online, and evergreen. With no shipping delays, these digital goodies let you capture sales right up until Christmas Eve.

Tech and desk accessories

41. AirPods and wireless earphones

Sleek, tiny, and always on someone’s wishlist. These pocket-sized powerhouses are the favorite Christmas gift for teens, travelers, or that uncle who still tangles his wires. Pair them with a custom case for that personal touch.

42. Mousepads and deskmats

Don’t underestimate the desk makeover. From Santa prints to classy snowflake patterns, mousepads turn “meh” office setups into festive work or gaming zones. Affordable, customizable, and the kind of Christmas product shoppers toss into their cart without thinking twice.

43. Wireless chargers

The future of charging wrapped in holiday cheer. Picture it: a glowing charger under the Christmas tree, making someone’s morning feel extra high-tech. Sleek, practical, and prime for gift giving – these gadgets are like the Christmas mugs of the tech world. 

Holiday trends and Christmas statistics

The holiday season is the single biggest shopping event of the year, with billions spent worldwide on gifts, decorations, and festive essentials. For sellers, it’s more than tradition – it’s an opportunity. Understanding when, what, and where they shop will position your store for maximum holiday success.

Holiday shopping: The timeline 

Holiday shopping isn’t confined to December. It’s spread out across several months – and your Christmas sales strategy must reflect that.

• October – early birds (50%)
  
  

By October, half of the shoppers begin searching for holiday products. They’re not just browsing – they’re securing gifts before items sell out. Listing your products early helps them gain traction in search results.

• November – deal hunters (40%)
  
  

Black Friday and Cyber Monday dominate this month. Shoppers are actively filling carts, hunting for discounts, and finalizing their Christmas gift lists. If you’re not promoting your bestsellers by November, you’re missing the biggest wave.

• December – procrastinators (10%)
  
  

Last-minute buyers make up a smaller portion, but they’re still valuable. They’re willing to pay more for expedited shipping to ensure their Christmas presents arrive in time.

Plan your campaigns in October, push hard in November, and offer quick shipping or gift cards in December to maximize profits throughout the holiday season.

Where do people shop for holiday celebrations?

Online shopping leads every Christmas season globally.

• 58% of Americans shop online for Christmas

• In Germany, 38% of consumers preferred eCommerce

• In the UK, nearly a third of shoppers went digital
  
  

Social media is now a shopping hub: TikTok drives impulse buys, Instagram is built for aesthetic holiday photos, and Pinterest inspires Christmas crafts and DIY gift ideas.

If you’re not selling online – on Etsy, Amazon, or your own online store – you’re missing out on the largest slice of the pie. Use social media platforms to showcase your products in festive settings and spark the holiday spirit.

How much are people willing to spend during the Christmas season?

The answer – a lot.

In the US, the average holiday spend is $875, with:

• $620 on Christmas gifts

• $255 on decorations, food, and treats
  
  

In the UK, holiday spending tops £88.3 billion, while in Germany, consumers shell out €73.1 billion.

With gift giving and festive shopping still on the rise, the Christmas season remains the best time to grow your business and attract a buying audience ready to spend.

Tips for running successful holiday sales

Let’s unwrap the best ways to make your products irresistible and profitable this holiday season.

Choose a smart pricing strategy

Pricing your holiday collection is more than slapping numbers on tags – it’s strategy, psychology, and a sprinkle of festive magic. The right approach balances production costs, perceived value, and customer expectations during Christmas.

• Cost-plus pricing: Add up costs (materials, POD fees, shipping) and a margin (usually 30-50%). Great for consistent bestsellers like Christmas mugs or cozy blankets.
  
  

• Value-based pricing: Charge more for uniqueness (like hand-painted ornaments or custom advent calendars) – shoppers pay for experience and story, not just the item.
  
  

• Psychological pricing: Price at $19.99 instead of $20. Customers see it as cheaper, even though it’s basically the same. Works exceptionally well with stocking stuffers.
  
  

Tip: Use tools like Profit Calc to double-check margins before going live.

Bundle products for bigger baskets

Holiday shoppers love “sets” that save them time wrapping and deciding.

• Pair Christmas mugs with hot cocoa packets and a coaster

• Create a “Cozy Night In” bundle: blanket + candle + puzzle

• Offer holiday gift bags with stocking stuffers like magnets or pins
  
  

Bundles raise your average order value without increasing your ad spend.

Offer limited editions and seasonal exclusives

Exclusivity drives urgency. If shoppers think something might sell out before the Christmas tree is decorated, they’re more likely to buy now.

• Release “Holiday 2025” designs as once-a-year drops

• Introduce limited-run advent calendars with quirky surprises

• Create “Only for the Christmas party” items – like themed tote bags or beanies
  
  

Use countdown timers on Shopify or Etsy listings to reinforce urgency.

Use discounts strategically

Discounts work, but timing matters:

• Early-bird deals in October for planners

• Black Friday/Cyber Monday sales for deal hunters

• Last-minute shipping specials with expedited delivery for procrastinators
  
  

Use discount apps like Bold Discounts or Honeycomb Upsell to automate flash deals across your store.

Add pricing tiers for every budget

Tiered pricing helps capture different spending levels without diluting your brand.

• A “luxury tier” (like hand-embroidered stockings)

• A “mid-tier” (printed throw pillows)

• A “budget tier” (festive stickers, ornaments, or printable cards)
  
  

This way, you won’t lose customers looking for smaller gift ideas, but you’ll also capture those willing to splurge.

Sell custom Christmas presents and essentials with Printful

Printful is your one-stop POD partner, offering in-house printing for unmatched quality and global fulfillment. With Print on Demand, you can design and list products online while we handle printing, packing, and shipping. That means more time for marketing and less stress over logistics.

Sign up

Create a free Printful account in just a few clicks – no upfront costs, no inventory needed.

Pick your products

Browse our Catalog, including a dedicated Holiday Collection filled with bestsellers like Christmas tree ornaments, mugs, blankets, and apparel. These are proven winners for the holiday season.

Customize the design

Use the Design Maker to upload artwork, generate holiday patterns, add text, and apply Christmas-themed graphics. Preview mockups instantly so you know exactly what customers will unwrap.

Integrate your online store

Connect Printful to Shopify, Etsy, Amazon, WooCommerce, or other leading eCommerce platforms and marketplaces. Sync products, updates, and orders for a seamless selling experience.

Sell memorable gifts worldwide

Focus on marketing, SEO, and customer engagement – we’ll handle the fulfillment. With Printful’s network of global printing centers, you can deliver custom Christmas presents to customers everywhere, right in time for the celebrations. 

Let’s wrap it up

Christmas is a gift-giving rocket ship: shoppers start early, spend big, and hunt for anything personal. Holiday shoppers want meaningful gifts, like personalized mugs, cozy apparel, clever stocking stuffers, and decor that turns rooms into wonderlands.

Your job? Pick focused products, price smart, list early, and market where your buyers actually hang out. Ready to turn ideas into orders? Launch your holiday line with Printful – design, publish, and let our in-house printing and global fulfillment handle the heavy lifting.